It is with unprecedented sadness that we share the news that Loretta DeLuca, our CEO, passed away on April 3, 2025, after a courageous battle against cancer. We are all experiencing an immeasurable loss of a leader, friend, and keystone in the association and nonprofit community.
Loretta’s entrepreneurial spirit started immediately after graduating from The University of Maryland when she started a software development business, PC Innovators. In 1984, she co-founded Business Information Technologies, Inc., which would later become DelCor. Her contributions to our company, community, and lives have created a shared legacy we all treasure.
A truly extraordinary individual respected by all, Loretta has been honored with our community’s most prestigious awards.
- ASAE Fellow
- ASAE Academy of Leaders Award, 2016
- Association TRENDS Association Partner of the Year, 2017
- Association Forum’s John C. Thiel Distinguished Service Award, 2024
- Association Women Technology Champion’s “Badass” Award, 2025
She also founded and served on numerous boards, consortiums, and committees.
- Founder of the Association Data Standards Consortium, 2003
- Chair of the ASAE Key Consultants Committee and Technology Council
- Chair of ASAE and The Center’s Technology Council
- Board member of ASAE
- Board member of Association Forum
- Board member of FAR (the Nonprofit Leaders’ Business Network)
- Board member of Make-A-Wish Foundation of the Mid-Atlantic
- Board member of the Founders Auxiliary Board of the Children’s National Medical System
- Member of the Board of Visitors of Children’s National Medical Center and the Board of the Finance and Administration Roundtable
- Member of the ASAE Writers’ Resource Pool
- Member of the ASAE’s Industry Partner Alliance
- Member of the Power of A and Summit Awards Steering Committees
- Member of the Canadian Society of Association Executives’ Technology Advisory Group
- Member of the Association Forum of Chicagoland’s WE Welcome Committee
- Member of the Association Forum of Chicagoland’s Association Technology Advisory Task Force
Loretta’s honors and volunteer leadership on boards are manifestations of who Loretta has been to all of us. Perhaps that’s why she’s always been known as Loretta. Like a rock star with no last name needed, we all know exactly to whom someone refers when someone in this community says, “Loretta.”
Our established executive team has been working together for over 25 years and will continue to provide the stable leadership needed as DelCor continues to thrive and honor Loretta’s legacy. We will share information about services and ways in which we will honor Loretta as they develop.
With heavy hearts,
Dave Coriale
President, DelCor