DASMI: DelCor Association Social Media Index

How are associations performing in social media? Are they inspiring action? Check out the chart below to follow the trend, and tune in to the DelCor Social Media Sweet Spot for weekly analysis!

DelCor created and launched the DASMI in November 2011 as a method to measure and track social media activity among associations, similar to financial indices. The DASMI is calculated weekly and is based on three factors:

1. Engagement

Engagement is critically important for associations, particularly those whose primary efforts involve lobbying, regulation, or otherwise advancing their industries in the eyes of the American public. According to ASAE, associations employed more than 1.6 million people in 2009, with a payroll of more than $47 billion.

How well are associations engaging constituents and legislators through social media? Are social mentions entirely self-generated, or are people actually talking about your association? We measure this engagement by tabulating social mentions using Vocus Social Media Software.

2. Influence

How well associations are communicating through social media can impact the perceptions of their many constituents and observers. No longer is the conversation limited to private meetings, coordinated lobbying efforts, and carefully planned press conferences. People are talking about your association online; gauging your participation in those conversations is a key measure of your online influence. We measure influence using published Klout scores.

3. Action

Advancing your association requires action. Online, that commonly means more followers or more visits to your website, where you can initiate further involvement with your association – encouraging visitors to respond to action alerts, volunteer, or learn how your association advances America. We measure action based on Alexa analytics.

How DASMI helps associations

The DASMI establishes a baseline of associations' cumulative ability to advance their missions through social media. We are carefully watching how the DASMI trends week to week and analyzing the factors that cause shifts in the index. In addition, we calculate an average that associations can compare their social media efforts to.

Associations monitored on the DASMI

The DASMI is comprised of 12 national associations of all sizes, covering a wide variety of industries:
  1. American Health Lawyers Association
  2. American Medical Association
  3. ASAE
  4. Association for Manufacturing Technology
  5. Association of Zoos & Aquariums
  6. Independent Community Bankers of America
  7. Motion Picture Association of America
  8. National Association of Home Builders
  9. National Association of REALTORS®
  10. National Federation of Independent Business
  11. National School Boards Association
  12. Regulatory Affairs Professionals Society

How do you compare?

Contact us for a custom analysis to see how your association compares to the DASMI average.

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