PPT: Private Social Networks vs Publicly Available Tools

Your organization has decided to go full speed ahead on the social networking movement. But there are hundreds of tools out there. Which ones should you consider? The first question you may find your leadership team contemplating: to Facebook or not to Facebook?

But that’s just the beginning. Do you create your own private social networking site? How do you engage with members so they perceive the most value? What platform offers members the most interaction? What’s the cost differential between public social media tools versus a private platform customized to your needs and constituents?

To help you answer some of these questions, DelCor and SusQtech presented a workshop December 10, 2009, in Washington, DC, to discuss the pros and cons of Private Social Networks vs Publicly Available Tools. Topics included:
  • How are associations utilizing publicly available tools?
  • What is the process to follow when making the decision?
  • What should you look for in a public or private solution?
  • Can both options peacefully coexist within the same organization?
  • How can you make sure that whatever you choose integrates with your overall strategy?

View the presentations:

Public vs Private - Public Choices

Professional Social Networking Online Communities

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